Joy Chen
Joy Chen is a CEO, board member, and advisor with over 25 years driving sales and profit growth through innovative brand building, global expansions, and digital transformation. Her international expertise includes North America, Asia, and the European markets. Most recently, Joy served as the Board Chairman and CEO of H2O+ Beauty, a leading global brand in the premium skincare category, which she turned around from a declining business to +25% sales growth and +30% margin improvement.
Previously, Joy served as CEO and Board Director of Yes To, Inc., overseeing the global expansion and accelerated growth of its natural skin and bodycare portfolio. Amid the economic downturn, she scaled the start-up, catapulting the brand to the #2 ranking in the natural personal care category. Under Joy’s leadership, the business successfully grew +450% in revenue growth and the company valuation increased by 5x. During this time, the Yes To brand also won nearly 70 product and business awards including the top 100 fastest growing company. She launched the brand into mainstream channels, including WalMart, Target, Kroger, CVS, Ahold, Amazon, Sephora.
Before joining Yes To, Joy spent 17 years at the Clorox Company, serving as Vice President and General Manager of the laundry business, overseeing P&L for a $1B+ division, handling the company’s most valuable brand equity, Clorox, and managing a large multi-functional organization. At Clorox, she turned around the Laundry business to +4% growth, a +10% profit improvement in a mature, declining category, and securing Clorox’s market position as #1 brand in segment. During her tenure at Clorox, Joy also held other senior leadership roles including VP Marketing and VP Sales.
In addition to her CEO roles, Joy finds time to support the community. From her immigrant upbringing, she values the importance of education to her own career. She has served as a board member on Junior Achievement, and most recently on Girls Inc, an organization whose mission is to get underpriviledged girls to college. She is active on the Harvard Business School’s Advisory Council. Her entrepreneurial passion has also led her to serve as a board member and advisor for tech, health, and wellness start-ups: Vibechain, 18 Rabbits, and 479 Popcorn. She is an invited keynote speaker at many conferences and a judge for global startup competitions at Haas School of Business, UC Berkeley. Joy was awarded Most Admired CEO and named Most Influential Woman Forever Honor Roll in the San Francisco Bay Area. She was honored with Stevie Awards for Women in Business in both the Executive of the Year and Mentor of the Year categories, as well as Executive of the Year from Best in Biz awards. Joy is a content contributor to ENTREPRENEUR magazine. She received her BS from the University of California, Berkeley and MBA from Harvard University.