John Zoglin

John Zoglin is a digital marketing and eCommerce executive who has recentlymerged hisvocation with hisavocation of healthcare by joining BlueShield of CA to lead Performance Marketing in their Senior Markets group.John’spassion for healthcare (reform) is reflected in hison-going role on theEl Camino Healthcare District Board (publicly elected) and El CaminoHealth ($1B) boards where he hasserved since 2007. As chair of ElCamino Health Hospital he led the board’s re-imagining of its governance philosophy which led to recruiting 24 community members,with deep subject matter expertise, to 6newly created oversightcommittees. This innovation in district hospital governance has deliveredon extremely high expectations for an improved quality of governance. Johnalso drove the initial adoption of anenterprise scorecard and iscurrentlyone of the lead board members working with the executive team andMcKinsey to transform the enterprise strategy.Professionally,Johnled teams at start-ups and smaller companies like Netli(drove Series B round, purchased by Akamai), intouch group,Postal Buddy, PGP (purchased by Symantec), Coremetrics (purchased byIBM) and Corel,as well as at large enterprises like Bay/Nortel Networks,Dell,and IBM. Healso was as a financial analyst at EF Hutton.John’s academic background includes BA, magna cum laude, ineconomics from Harvard and MBA from Stanford where he isa proud co-founder of the Challenge for Charity –entering its 31st year: whosemission is to encourage philanthropic involvement and school unitythrough a competition of 9West Coast business schools.